Simply put, knowing some helpful hints for local listing management is important to online brand success, especially for your Google Business Profile (GBP) listing. The popularity of Google searches indicates that a well-maintained entry on the website may offer advantages in the form of increased client acquisition and retention.
To make the procedure simple for any brand, whether it has one or many locations, we’ve listed the following local listing management strategies below:
- Update and maintain brand information
- Monitor and respond to reviews
- Reinforce brand SEO strategy where possible
Local Listing Management Tips
1. Update and Maintain Brand Information
Consumers are doing research on Google and local listings before making a purchasing decision, therefore it’s critical for companies to keep their information current.
Address, operating hours, and a phone number should be at the top of the updated list. Lacking information on these items may result in a lost consumer before they even get inside the store. Furthermore, giving bad information can erode brand trust even further. If consumers notice that your listed hours are incorrect or that the phone number is incorrect when they.
Taking the time to not only maintain, but also monitor your listing for significant modifications puts any team in a strong position to make a good first impression on the buyer journey.
2. Monitor and Respond to Reviews
Local business listings need both online reviews and organic ratings. They’re the social proof that consumers require when making a purchase decision. Reviews are also an excellent opportunity for a company to stand out from the crowd by providing both good and bad feedback.
A negative review is an opportunity for a business to differentiate itself. While a simple “thank you” may suffice for a high rating or positive review, knowing how to react to bad feedback can set a company apart. Consumers want assurance that the brand will listen if they have a problem with their service.
Even though you think it may be a negative review, take a look at when one comes in and respond promptly. This demonstrates consumers that their comments are being taken into consideration, which might assist you with customer retention tactics. Response times can range from days to weeks depending on your sector; see how your company measures up against its competitors in our online reputation
3. Where possible, strengthen your brand SEO strategy.
The method for adding a new listing to the platform is straightforward, and it only takes a few minutes. Furthermore, the process of creating a new listing on GMB includes multiple features that make it ideal for businesses. The system allows account managers to easily contribute to the strategy by including keywords relevant to their company’s industry in the description of their listings.
This technique can also be used when responding to reviews, but in a natural way. If the customer had a good experience with you, respond with something similar to, “Thank you for entrusting us with your computer component needs!” This both informs the reviewer that you read their comments and responded. The response serves to strengthen the connection between your business
Overtime, you may utilize other local listing management tools like a local search rank checker to compare your SEO approach and client comments against similar firms.
Taking these local listing management recommendations to heart may help you build a stronger online reputation and, eventually, a prominent listing among your area’s consumers. Having a team that manages listings for various regions might be worthwhile, especially if it results in better client service for customers.
Need help with managing your listings? To find out how we can help your business, call (678) 964-7354 or book an online review.